Marketing Attribution

Marketing attribution shows which touchpoints deserve credit for conversions. AppWT implements attribution models beyond last-click including first-touch, linear, time-decay, and data-driven algorithms. We track customer journeys across channels revealing how organic search, paid ads, email, and social media contribute to conversions. Implementation includes cross-device tracking, offline conversion import, and view-through attribution for display advertising. Reports show channel interactions, identify most valuable customer paths, and inform budget allocation decisions. Analysis reveals which channels initiate relationships, which assist conversions, and which close deals. Southfield businesses optimize marketing mix when attribution shows channels working together versus evaluating each in isolation.